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7 Hacks to Optimize your Magazine Advertisement

Businesses pay a lot of money to get their advertisements into premium print media such as magazines. It makes sense, then, that business owners and marketing heads do everything they can in order to ensure that they are optimizing these advertisements to get the best possible returns. Here are seven hacks to help your team put out the best possible Magazine Advertisement

 

1.    Placement: One important thing to remember in any print advertising really - but even more so in magazine advertising - is that you need to verify the placement of your advertisement within the periodical. If your advert is placed in a section that your target readers are not reading much, then your money gets wasted because the right people would not be seeing your advert despite .

2.    Know your customer: Pick up the magazine and read it before commissioning an advertisement!. You can learn a lot about the people that read the magazine this way. You want to make sure that wherever you are advertising, there will be readers who are interested in your product or services.

 

3.    Craft a good media kit: Research has shown that advertisers who request a media kit from the magazine companies will have more of a handle on the publication. The media kit has information is about the magazine’s readership, their distribution, the demographics of where the magazines are purchased the most, among other things.

4.    Advertise to your market: When you use the media kit and discover the demographics of the readers, you can then design your advert to meet the likes and wants of those readers. The same basic advertisement can be designed from a different angle each time so that it fits the publication in which it will appear. This would make it easier for a person with specific interests to stop and take a closer look at your advertisement.

5.    Look for the best price: So, you know your readers, you have an advertisement that will blow their socks off, and you are over budget! Since we live in the real world you will need to keep your costs down. If you want to be to keep the costs down you will need to find the best deals that magazines offer.

6.    Keep track of your analytics: You know your customers, you have customers coming in, you have customers calling to inquire about prices. Your job is done, right? NOT! In the real-world, companies need to keep track of their clients. This is where you get ahead of the competition by paying attention to the analytics.

7.    Color some graphics: Sometimes it is important to speak with the magazine as well as your designer to decide how well certain colors will work in the publication. In some cases, colors can clash with one another and create an eye sore. You want your brand represented in the best possible light.

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